Most Trusted Brand 2021 : INTERNATIONAL BUSINESS MACHINES CORPORATION (IBM)
By MYBRANDBOOK
KEY DIFFERENTIATOR: IBM is an American multinational technology company headquartered in Armonk, New York, with operations in over 170 countries. It provides integrated solutions that leverage information technology and knowledge of business processes. It operates through the following segments: Cloud & Cognitive Software, Global Business Services, Global Technology Services, Systems, and Global Financing to accelerate their customers’ return to the workplace by combining planning capabilities with critical employee, community health, and workplace data.
PRODUCTS & SOLUTIONS: Computer Hardware (IBM’s POWER microprocessors, Middleware, Software, Hosting, Consulting Services, Cloud Computing (IaaS, SaaS and PaaS), Cognitive Computing, Data & Analytics, Internet of Things, IBM Watson, Security (IBM Secure Blue encryption hardware), All-flash Arrays, IT Outsourcing. IBM had spin off legacy business to focus on cloud and AI services.
BRAND VISIBILITY: The Global Technology Services segment provides comprehensive IT infrastructure and platform services that create business value for clients. The Systems segment provides clients with innovative infrastructure platforms to help meet the requirements of hybrid cloud and enterprise AI workload. IBM has made a huge bet on Red Hat, hoping to dominate a potentially trillion-dollar market by scooping up the open-source giant for $34 billion last year.
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