Most Trusted Brands 2021: AMAZON
By MYBRANDBOOK
KEY DIFFERENTIATOR: Amazon is a powerful American brand focused on e-commerce, cloud computing, digital streaming, and artificial intelligence. The company has been referred to as “one of the most influential economic and cultural forces in the world”, and the world’s most valuable brand. Amazon provides consumers with an outstanding shopping experience with low prices. The program, Amazon Prime, through which members get merchandise shipped free of charge in two days or less.
PRODUCTS & SOLUTIONS: Amazon product lines include several media, apparel, baby products, consumer electronics, beauty products and several thousand products. Amazon Web Services offers a broad set of global cloud-based products including compute, storage, databases, analytics, networking, mobile, developer tools, management tools, IoT, security and enterprise applications. These services help organizations move faster, lower IT costs, and scale.
BRAND VISIBILITY: The Amazon Demand-side Platform (DSP) allows marketers to target display inventory both on and off Amazon. Across a sample of dozens of Amazon DSP advertisers, On February 2, 2021, Amazon announced that Jeff Bezos would be stepping down as CEO and transition to Executive Chair of Amazon’s board in Q3 of 2021. Amazon is known for its disruption of well-established industries through technological innovation and mass scale.
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