Most Trusted Brands 2021: APPLE INC.
By MYBRANDBOOK
KEY DIFFERENTIATOR: Apple is a global brand and the products are intuitive and easy to use, easy for your business to support and the brand stands for the Quality, Signature and Loyalty to its niche premium clientele. Apple in general is positioned as a premium product. Apple products are generally priced higher than competition. This position has helped Apple a lot as it avoids getting into a price war. MacBooks and iPhones are the main products of Apple which are the sign of success and popularity.
PRODUCTS & SOLUTIONS: iPhone -smartphone, iPad -tablet, Mac PC, iPod portable media player, Apple smartwatch, Apple TV, Apple AirPods wireless earbuds, macOS & iOS, Safari web browser, iTunes store, Mac App Store, Apple Music, Apple TV+, iMessage, iCloud and Apple Pay and a range of accessory, service and support offerings.
BRAND VISIBILITY: Apple’s brand awareness tops all other global tech companies. Their ability to keep their branding simple, aesthetically pleasing, and also marketing in an exciting and informative way hugely contributes to their branding success. Apple is one of the world’s most successful and profitable technology companies. Customers pay a premium for the product because of its user-friendly features.
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