Anti-China sentiments lead Indian CEOs of Chinese phone brands to be trolled on Twitter


By MYBRANDBOOK


Anti-China sentiments lead Indian CEOs of Chinese phone brands to be trolled on Twitter

The most popular phone brands like Xiaomi and Realme’s top Indian executives have found themselves in controversy every time they tweet to promote their upcoming or existing products.

 

A tweet by Xiaomi India Managing Director Manu Kumar Jain that announced the next sale date for its newly-launched Mi Notebooks was trolled. While many users wrote “boycott Chinese goods” in the comment section, one user even advised Jain to keep quiet for some time in order to avoid drawing unwanted attention as the situation is not good. In less than a couple of hours of the tweet, the tweet garnered nearly more than 625 likes and 77 retweets.

 

According to sources, social media teams at some Chinese smartphone brands have decided to adopt a more cautionary approach on promoting their products for the time being, sensing the consumers’ mood.

 

Realme India CEO Madhav Sheth who is also very active on social media, had to deal with a similar response as several Twitter users called for boycotting Chinese goods when he tweeted about the upcoming launch of Realme X3 and Realme X3 SuperZoom smartphones in India on June 25.

 

Despite the anti-China sentiment, Sheth’s tweet got over 1,700 likes and more than 100 retweets within a day. The Realme India CEO has over 223,000 followers on Twitter.

 

There were reports of OPPO cancelling the livestream to launch its 5G phone in India too in the current serious situation. The company though blamed a technical glitch as the reason for not livestreaming the event.



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