Brightstar strengthens focus on Indian market
By MYBRANDBOOK
2017 is an inflexion point for the Indian telecom and IT industries. To capitalize on this change, Brightstar has made a shift from ‘selling products’ to ‘providing solutions’ for its end customers across retail, online, enterprise and networking. We want to make the complicated simple. Brightstar believes India to be one of the most promising countries amongst the 100 countries it operates in. We will continue to invest across businesses, systems, and people to win in this market
Brightstar Corp, the largest global subsidiary of SoftBank Group Corp is the world’s leading mobile services & technology Solutions Company. Brightstar entered the Indian market after acquiring a majority stake in Beetel Teletech in 2014.
India – a crucial market for growth…
For Brightstar, India is a crucial market presenting tremendous growth opportunities across technology distribution and associated services in the handset, IT and networking space. In its two years of operations in the Indian market, Brightstar India has seen a 300 percent revenue growth from where it started in 2014. The business is projected to grow at more than 60 percent for 2017.
To lead the Indian market, Brightstar will continue to focus on the core distribution business, and excel across operations in the segments of, consumer affordability, business technology, network solutions, supply chain and reverse logistics space.
With significant investments in telecom infrastructure over the last few years, and a lot more in this fiscal year, cloud services have become more accessible to the mid-market segment. Cloud services are expected to be worth approximately $6 billion market by 2020. Brightstar will focus on the $2 billion+ SMB cloud market opportunity by 2020. Brightstar’s cloud solutions in SaaS and PaaS will provide strong offerings in and around “Video as a Service”, “Contact Center as a Service” and “Wi -Fi as a Service”.
In Network Solutions, the company will focus on the Mid-Market segment (SMB) and access network solutions to increase data penetration affordably in Tier 2 and Tier 3 cities. Brightstar also aims to enter the surveillance market soon. This is a new but rapidly growing sector estimated to be worth $300 million by 2020, with a projected growth of 43 percent over the next three years.
Some of the new offerings for 2017-18 from Brightstar India are - Financial services like Device Financing, Future Price Commitment, Gadget Insurance and Buy Back & Trade in.
Brightstar retains the Beetel landline phone product range, which continues to dominate the segment with above 75 percent market share. The company plans to take this range to various emerging markets soon.
The company has invested in building leadership from across industries including telecom, IT, retail, banking, and logistics to build in internal capabilities to deliver on its goals. With global expertise of handling emerging markets, Brightstar looks to provide customer focused solutions simplifying the business needs.
BREAKING NEWS
TECHNO TRENDS
Download masked Aadhaar to improve privacy
Download a masked Aadhaar from UIDAI to improve privacy. Select masking w...
Sterlite Technologies' Rs 145 crore claim against BSNL rejecte
An arbitrator has rejected broadband technology company Sterlite Technolog...
ID-REDACT® ensures full compliance with the DPDP Act for Indi
Data Safeguard India Pvt Ltd, a wholly-owned subsidiary of Data Safeguard ...
Happiest Minds brings in an innovative GenAI chatbot
Happiest Minds Technologies has announced the new GenAI chatbot - ‘hAPPI...
E-Magazine
TECHNOTAINMENT
Salman Khan trolled for singing with B Praak at Anant Ambani's
To celebrate Mukesh Ambani's youngest son Anant Ambani’s 29th birthday
Disney+ Hotstar wins the Best OTT Platform of the year
Film Critics Guild and Group M Motion Entertainment, in collaboration with
MOVERS & SHAKERS
SISL elevates Ankita Wadhawan as CEO—End User Computing
The IT service provider, SISL in a LinkedIn post announced the elevation
InfoVision appoints Radhika Venkatraman to its Advisory Board
Global digital services company, InfoVision has announced the appointment
OPEN YOUR EYES
INTERVIEWS
Commvault leading the next generation of data protection throu
A valued brand, Commvault reinforces the commitment to protect customer dat
Technology and a robust partner network help position Allied T
Allied Telesis in India has a strong and growing team that is very customer
HOT PICK
Canon India Introduces 4K Remote PTZ Camera Controller & 4K In
Canon India, a leading company in digital imaging solutions, further solidi
Dell Technologies launches the new consumer and gaming portfol
Dell Technologies has unveiled its newest line of AI-enabled consumer PCs
MAKE IN INDIA BRANDS
AMARA RAJA POWER SYSTEMS LTD.
HIMACHAL FUTURISTIC COMMUNICATIONS LTD.
STERLITE TECHNOLOGIES LTD.
LUMINOUS POWER TECHNOLOGIES PVT. LTD.
EMINENT CIO'S OF INDIA
ICONS OF INDIA
Technology Icons Of India 2023: Nikhil Rathi
Nikhil Rathi, Co-founder & CEO of Web Werks, a global leader in Data C...
Technology Icons Of India 2023: Lt Gen (Dr.) Rajesh Pant (Retd.)
LT Gen(Dr.) Rajesh Panth (Retd.), National cyber security coordination...
Technology Icons Of India 2023: Bharat Goenka
Bharat Goenka is the Managing Director of Tally Solutions. He is well ...
PARTNER SPEAKERS
PSU
C-DAC keeps India ahead in IT & Electronics R&D space
Centre for Development of Advanced Computing (C-DAC) is the premier R&...
RailTel connecting every corner of India
RailTel is an ICT provider and one of the largest neutral telecom infr...
DRDO is India's largest and most diverse research organisation
DRDO is the R&D wing of Ministry of Defence, Govt of India, with a vis...
VIDEOS
Top 25 Brands
Value-Added Distribution
Crayon Software Experts India Pvt Ltd
Crayon helps its customers build the commercial and technical foundati...
BEETEL TELETECH LTD.
: Beetel is one of the oldest and most reputed brands in the Industry,...
WPG C&C COMPUTERS & PERIPHERALS PVT. LTD.
WPG C&C Computers & Peripherals (India) was incorporated in 2008 and ...
ITFORUM 2024
WIITF 2024
CMO of the Year
WOMEN LEADERSHIP
EMINENT CIO's OF INDIA
TRENDS IN TECHNOLOGY
MORE VIDEOS
ADVERTISEMENTS
TECHNOLOGY DISRUPTION
UNICORNS REVOLUTIONISING
