WIITF 2014 Star nite Awards 2014
Brand Book 2013
Best Brand Managers of India
Narayana Menon K Director – Marketing , Middle East & North America Sanovi Technologies Pvt. Ltd.
A brand, simply put, is the resultant of associations and perceptions in people’s minds about an organization, its products, services and workforce. In my view, branding needs to be definitive and at the same time a constantly evolving fixture within any organization
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Suchita Vishnoi, Head – Marketing (India & SAARC), TrendMicro
Branding is essentially the means by which you drive your business into the public consciousness. While the world of business has changed by leaps and bounds,
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Arati Naik, Chief Marketing Officer, Smartlink Network Systems Ltd
The brand Smartlink is already established very well in the channel today and is identified with trust, ethics and reliability. We would like to keep building our brand on these attributes that have helped us position it well in the industry.
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Sunder Madakshira, VP – Marketing and Communications, SAP India
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Ashok Jangra, Cluster Marketing Manager – India & SW Asia, Logitech
Branding is consistently delivering the promise on which the brand stands for and is the process/way to convey brand attributes to the consumer. Managing Expectations on Delivering the Promise with consistent Message across all consumer connect points is Branding.
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Manish Sharma, Managing Director, Panasonic India
For us at Panasonic, branding is not about getting your target market to choose you over the competition. Rather
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Rupa Roy, Head – Marketing, McAfee India and SAARC, McAfee part of Intel Security
McAfee is uniquely positioned as the strongest pure-play security technology brand with broadest solutions spectrum across multiple threat vectors. To deliver this vision,
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Vishal Parekh, Marketing Director, Kingston Technology - India
Branding has evolved in the past two decades wherernit is not just about positioning the product or arnbrand.A brand used by a person defines his statusrnand personality.
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L. K. Pathak, Global Head & AVP, Corporate Communications, Elitecore Technologies
Branding to me is the overall value proposition of thernproduct or service it carries with itself, which isrnidentified as its core strength and differentiates wellrnwith the competition.
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Ravi Bharadwaj, Executive Director – Marketing, Dell India
The power of branding and maintaining a healthyrnbrand index has always been important to us asrnit is essential in building credibility among the
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Amar Thomas, Country Marketing Manager, BlackBerry India
I believe the best medium for businesses to affectrnthe perceptions of the public is through marketing.rnIf you are going to build a product or service,
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Ankesh Kumar, Director of Channel Products & Marketing, Emerson Network Power in India
Branding, as a concept, goes beyond justrnpositioning products in the consumer’s mind.rnIt is not just about the products or the logo
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Arati Bam, Marketing Head – The Attachmate Group, India
“As per the books a brand is defined as thern“name, term, design, symbol, or any otherrnfeature
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Shubhodip Pal, CMO, Micromax
Companies adopt either of the twornstrategies (product branding or corporaternbranding) depending
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Anoop Jarial, VP – Product Marketing, D-Link (India) Ltd
Branding is a process that can be achieved withrnsustained strategic approach
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Amit Chopra, Head – Marketing, India & SAARC Region, Juniper Networks
“Branding is more than just positioning a product or a company in a consumer’s mind. It entails creating a strong differentiator for your company
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Asoke K. Laha, President & MD, Interra IT
“Our branding is the image of a company whose potential employees and associates would put their blind faith in for a stable, long-term haul.
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Rajkumar Rishi, Senior Director, Consumer GTM, PPS, HP India
We don’t just believe in the power of technology, but we believe in the power of people when technology works for them. At HP
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Srinivas Sadasivan, Marketing Head, SAARC, Fortinet
"Over a period of time, a brand is built and sustained on customer’s satisfaction and trust in the product. Fortinet as a brand has grown over 14 years
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Sunil Kripalani, Senior Vice-President – Global Sales & Marketing, eScan
"For any business, branding plays the most fundamental and essential role in creating the value of the brand as well as the company. We at eScan,
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